Okay, real talk, blogging often is hard shit. We care so much about you and your time. We don’t write posts for the sake of writing posts. If we have a passionate topic, you’ll see it here. Otherwise trust we are probably just busy making something great for the citizens of the interwebs.
In no real order of importance. Who is your audience? location, age groups, demographics, etc. Why are they there? research? purchase? contact? What are your top 5 goals of the site?increase sales, increase awareness, PR. Once its up, who will maintain the content of your site? you, a staff member (if so how?), the web…
Read moreSo yesterday My wife forwarded me a great email she had received from woot.
Read moreLast night I was able to attend a local AIGA round table on communication. We had a great discussion about some hurdles we have. Some of the great things discussed were: Stop assuming things Covering all the details Get things in writing Be clear about action items (what you are saying you will do, or…
Read moreSo I really love finding great advertising. Ads that are unique, clever, and witty are always catching my attention. Here are a few of my recent finds. What I really enjoy, is that these ads make you stop, and look. What great ads have you found recently?
Read moreSo this week I have read about wireless data restrictions from both T-mobile and AT&T. If your total data usage in any billing cycle is more than 1GB, your data throughput for the remainder of that cycle may be reduced to 50 kbps or less. So the 2 carriers that offer awesome phones (AT&T with…
Read moreSo often we are bombarded with run of the mill resumes. Generic, accountant style. Seth godinonce asked, why even bother having a resume. I often think that non creatives, like accountants, and HR stiffs need a typical resume. And I still expect a resume of sorts. In a recent conversation with a friend and former…
Read moreso i really dislike redundancy. I avoid it at all costs. I am pretty sure my genius common sense could save companies thousands of dollars on postage and print production. I often find myself getting solicitations from vendors we use. These solicitations are often very redundant. Some examples: From my Bank Yesterday I received a…
Read moreThe links below provide an excellent example of creative, viral marketing at work in politics (disclaimer = we don’t know that candidate or his views; we are not endorsing him just the methodology). After you check out the links below, do some brainstorming with your business or organization: What is a simple, interactive tool that…
Read moreYep, this is an awesome promotion. Looks like its outside of a radio station. Not 100% sure. I actually have no idea where I found this pic. Its been on my desktop for over a week now. Not even sure why I saved it. Maybe because it rocks.
Read moreSo I was watching this interesting video on the importance of interaction design in products. (found via forty) In the video they had this sketch. Here they are describing the process a customer takes as a relationship. So the M is marketing. Getting the customer to the point of purchase (P). The area after that…
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