Some thoughts here and there.

You know the old saying, ‘Do it right the first time.’ What if that’s not the right answer though? What if the first time was a warm-up, a trial, a learning experience? What if the first time was a baseline to measure against? Often, we want to dive in and spend time crafting the perfect…

Sometimes systems and industries get big. The way its always been done grows bigger and bigger as time and more players join. The cost of entry becomes higher and the reward is smaller. I love what Actor / Writer / Director Zach Braff is doing on Kickstarter. The film industry has a broken model of…

Who says public service announcements are limited to actual problems? I give huge props to  The Martin Agency for their Cool Whip ad and for breaking the rules and really making a legit problem blown out of proportion with a PSA. I mean come on, who hasn’t ruined a cake when spreading some icing.

Samsung released a new video promoting its eco-line of washing machines. They used a common modern video style of documentary / user produced look, even though its highly produced with skilled directors and video teams. The take away here, for me, is that telling your story in a simple, clear fashion, is an easy win.…

So often we all get busy, and our once monthly newsletter goes the way of quarterly, then yearly. It’s okay. Admitting you have done this is the first step to recovery. No judgment from us, we have the same issues. But lets talk about why email newsletters are important, and how you can best manage your newsletters.…

Time to celebrate! the much anticipated Google+ for your business, place, organization or brand. Signing up is probably 10x easier than facebook ever was. First off, you need to be a google+ user personally. (head here: plus.google.com) Once signed up, you may want to find some friends to add to your network, but thats not a…

Great Infographic on posting statistics for the best consumer reach.

It’s often said that the bigger the company is, the less nimble they become. Like a cruise ship compared to a small speed boat. The smaller boat can make quick refinements to its route, but a cruise ship makes big, slow turns. Stoping and starting can take too long sometimes. Today Netflix killed off Qwikster…

So over the last 7 years we have had many email newsletter campaign come and go. Sometimes they seem to be more go than come. While we design, promote, deliver and manage weekly newsletters for many of our own clients, factor1 some how sends like 1 newsletter a year. This is all about to change!…

It’s really easy to lose sight of WHO your website is for. We all know it is for our customers. In fact, I would argue it is for the people who aren’t our customers yet but who we really want to be our customers. TRUTH is that we are all guilty, us included, of designing…