Some thoughts here and there.

In a new series, I’d like to share tips on using twitter effectively as an organization. Small, short and easy to swallow tips on twitter.  the first tips to kick off the series: DO NOT feed your twitter posts into your blog. People reading your blog dont care to see your @replies.  DO feed your…

So we have been really exploring the use of twitter as a tool around her for Factor1 (follow us here factor1). The jury is still out on it being useful for us. In my 2 week exploration, i find some people are litteraly just brodcasting white noise. Twittering to twitter, even if they have nothing…

Ever feel like you are the last to hear about something? Maybe somone is talking about you or your organization online and you dont know about it.  Here are some great tools to keep an eye on things.  Google Alerts  Have Google email you anytime a specific term, or link pops up.  Twitter Search feed…

this commercial has a GREAT spin on name recognition, humor with the obvious and not taking yourself too seriously – who won’t remember this the next time they are needing some quick money for their gold? (how many of us can really  relate to that anyway?)

Its that time of the year again, where we all stop to admire 3 million dollar ad spots for their creativity, edginess, hilarity, or cuteness.  Hulu.com has all of the super bowl ads up online. In case you missed them, or just have to see it again.  Here is my favorite ad: I am sure Ryan…

So anyone who offers Search Engine Optimization as a service knows that good rankings take hard work, good content and back links. But I am going to spoil it for all the over paid SEO firms out there. Good rankings also need dumb luck.  For example. This week, I have been seeing lots of random…

Does your company stick to one style? How do you decide how to define your company? Is it important to have a distinct style? Well this is what we call your brand. And yes it’s definitely important to be distinct and memorable. It’s what distinguishes you from your competition, it’s what tells your customers the…

I hate to be the guy to tell you this, but YOUR ideas are getting stale. OK, maybe not all of them, but that is what most people in your office, market place or in your store are probably thinking. Even if you have a creative and interesting idea to help you gain new customers…

Is your product or service as bad as your web site? For some of you out there in business or leading a non-profit I certainly hope not. However, chances are really good that your web site is seriously effecting your credibility with the very audience you would most like to reach. Regardless of your end…

In no real order of importance. Who is your audience? location, age groups, demographics, etc. Why are they there? research? purchase? contact? What are your top 5 goals of the site?increase sales, increase awareness, PR. Once its up, who will maintain the content of your site? you, a staff member (if so how?), the web…