listen up

Ever feel like you are the last to hear about something? Maybe somone is talking about you or your organization online and you dont know about it. 
Here are some great tools to keep an eye on things. 

• Google Alerts
   Have Google email you anytime a specific term, or link pops up. 
• Twitter Search feed
  Yes, you know you can search on twitter. But did you know you can have an RSS feed update of the results?
• Technorati blog search
  Who blogged about you? And yes, this too has an RSS feed for the results. 
• Google blog search
  Same deal as technorati. 

You can never have too close an eye on whos talking about you. Listen, adapt, react as needed. But dont become obsessed about it. 
Any tools i missed?