Some thoughts here and there.

Okay, real talk, blogging often is hard shit. We care so much about you and your time. We don’t write posts for the sake of writing posts. If we have a passionate topic, you’ll see it here. Otherwise trust we are probably just busy making something great for the citizens of the interwebs.

 

Category: marketing

Impressions: Firsts

In this hyper-connected era people come to your web page long before they come to your restaurant, your store, your church, your meeting or employ your services. What does your web site say about you? Does it connect with your current followers or is it aimed at reaching people who aren’t yet in your loop…

By Matt Adams
November 25, 2009

greatest product marketing scams of all time

So I love good marketing, I get excited when i see some revolutionary angle, product or message that grabs my attention. But i also LOVE to find products that are marketed really well, but the product itself i find to be pretty much BS. Here are some recent things I found. Brain Water. Y brain…

By Matt Adams
October 29, 2009

names. pick one.

Is it Premium? is it Plus? Ultra? What makes it all 3? Car companies do it too. Employee Plus Plus + pricing. At what point is the ‘one-up-manship’ creating stupid product names? KISS: Keep It Simple Stupid.

By Matt Adams
September 17, 2009

Bacon? What's Bacon have to do with Factor 1?

We like to make sweet apps that help you out. So today we made up some Bacon. Wait. What? Bacon? We are excited to publicly launch our new email marketing service called Bacon. Why Bacon you ask? Because Bacon is always good. and it makes everything better. Let’s think about it: Burgers = good; bacon…

By Matt Adams
August 21, 2009

Trying too hard

This is what trying too hard looks like. the new terrible chevy volt website So clearly Chevy is trying their hand at social media integration. Lets count up all the “apps” shall we. videos facebook link ohh i can create my chevy account a foum a blog photo feed news polls events twitter tweets and…

By Matt Adams
July 23, 2009

Zune marketing the car lease model

What do you think of the new Microsoft Zune ad? They say it costs $30,000 to fill an ipod. Check it out. Do you believe this doom and gloom story? Are you now thinking that an ipod is a bad idea and you should “rent” your music for $15 a month? Here is my issue.…

By Matt Adams
July 6, 2009

Paying customers to take a product?

Yep. Hyundai is paying people to drive their cars Now I am not really a big fan of these cars. I usually hear about the loans outlasting the car. It can’t feel good to be paying $250 – $350 a month on a car that is falling apart. But is this the new way to…

By Matt Adams
May 29, 2009

Twitter as an Organization – tip #4

In Continuing our series on twitter tips, I present tip #4 So you want to use twitter as a company / organization. In following our other tips, i’ll keep this short.  create a company account (nothing special, just an account reserved for professional stuff) only tweet the big things keep @replies to a minimum avoid linking…

By Matt Adams
May 26, 2009

twitter tip #3

In Continuing our series on twitter tips, I present tip #3 Avoid twittering just for the sake of twittering.  Nothing to say today? this week? Thats okay.

By Matt Adams
May 22, 2009

twitter tip #2

In Continuing our series on twitter tips, I present tip #2 Would you call a customer to tell them this tweet? even email it to them? If not, dont tweet it.  Posting relevant, important, news is good. Silly is okay some times if it fits your company culture. Just dont tweet when you used the…

By Matt Adams
May 20, 2009