listen up

Zune marketing the car lease model

Reading Time: 2 minutes

What do you think of the new Microsoft Zune ad? They say it costs $30,000 to fill an ipod. Check it out.

Do you believe this doom and gloom story? Are you now thinking that an ipod is a bad idea and you should “rent” your music for $15 a month?
Here is my issue. Nothing to do with the apple fanboy in me, but I tend to call shenanigans on any advertising that is unrealistic and confusing (yes, I sit at home and call out these ads for the new windows laptop hunter ads, most ads for beauty products, ads for hyundai saying its better than BMW, etc. Just ask my wife.)

  1. most people own cds, already completing some of their library.
  2. once you buy a song, you own it. for life. until you delete it or toss out that CD.
  3. who really ever fills up an ipod?
  4. the people who CAN fill up an ipod, usually “borrow” (read: steal) music.
  5. renting with the Zune pass is really throwing $15 a month away. Stop paying, and your music is gone. All of it.

So really, this ad is comparing apples to oranges. well, apples to microsofts if you want to be funny like I do.
This ad is like saying it costs $30,000 to buy a small car, and drive it for 3 years. but instead you can rent one for $350 a month. Ohh wait, that’s a lease. So maybe, just maybe, this Zune ad is genius?
Any thoughts? Does this ad make you want to toss your ipod and use a Zune pass?