The History of Typography

By Matt Adams on May 6th, 2013

We spend a lot of time working on the right font pairings in our projects. We try not to get super geeky on you, but sometimes we do want to share the process, get your feedback, or just communicate why we did something. This is a great short animation on the history of type, showing great key… Continue reading


Change the rules

By Matt Adams on April 24th, 2013

Sometimes systems and industries get big. The way its always been done grows bigger and bigger as time and more players join. The cost of entry becomes higher and the reward is smaller. I love what Actor / Writer / Director Zach Braff is doing on Kickstarter. The film industry has a broken model of… Continue reading


Hackers Point Large Botnet At WordPress Sites

By Matt Adams on April 15th, 2013

Are you using wordpress for your website content management system or blogging platform? If so you need to read this. In recent news over the last few days, hackers have been targeting and sucessfully gaining access to wordpress admin panels by brute force. The most common issue is out of date plugins / wordpress files,… Continue reading


Sometimes you need to start over to get it right

By Matt Adams on April 8th, 2013

When was the last time you used a company’s mobile app, and their desktop web site side by side and been shocked that the mobile is better? Yesterday I was using the ebay app on my ipad. I have buying and selling for years. Seriously, I think it drives my wife nuts. For years I… Continue reading


Sometimes you have cross the line

By Matt Adams on March 12th, 2013

Who says public service announcements are limited to actual problems? I give huge props to  The Martin Agency for their Cool Whip ad and for breaking the rules and really making a legit problem blown out of proportion with a PSA. I mean come on, who hasn’t ruined a cake when spreading some icing.


Good Design is…

By Matt Adams on February 28th, 2013

I love reading about designers and what their personal mantras are. Dieter Rams is one of the most influential industrial / product designers in our time. He made Braun a household name in the 50s and 60s by creating simple products that worked well. Design trends that are still being followed and copied today. When asked if he thinks… Continue reading


Why you need to host with a reputable server company

By Matt Adams on February 15th, 2013

Last week a friend of ours mentioned he was having website issues. As we dug into the conversation, we found out that ‘issues’ actually meant his site had been offline for 4+ months. Yikes!  Now he hosted his site with a friend, who was “working on getting it back up”. But 4 months is too… Continue reading


Using great video to promote concepts

By Matt Adams on January 16th, 2013

Samsung released a new video promoting its eco-line of washing machines. They used a common modern video style of documentary / user produced look, even though its highly produced with skilled directors and video teams. The take away here, for me, is that telling your story in a simple, clear fashion, is an easy win.… Continue reading


Crate Coffee branding preview

By Matt Adams on December 20th, 2012

Just a quick preview of a new brand we recently developed for Crate Coffee. Featuring locally roasted beans with unique blends specific to their markets. We designed the logo to have a rough, painted look, so to finish the brand implementation we used a rubber stamp on the business cards and coffee bags. It is… Continue reading


Inspiration from everything

By Matt Adams on November 20th, 2012

As designers, we like to say inspiration can come from anything. The following video showcases just this. Mine Kafon is a project from Massoud Hassani, a designer who grew up in Kabul. Using childhood toys, he modeled a land mine detonation device. It’s fascinating to see how much like his toy the final result is.… Continue reading