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Why you need to host with a reputable server company

By Matt Adams on February 15th, 2013

Last week a friend of ours mentioned he was having website issues. As we dug into the conversation, we found out that ‘issues’ actually meant his site had been offline for 4+ months. Yikes!  Now he hosted his site with a friend, who was “working on getting it back up”. But 4 months is too… Continue reading


Using great video to promote concepts

By Matt Adams on January 16th, 2013

Samsung released a new video promoting its eco-line of washing machines. They used a common modern video style of documentary / user produced look, even though its highly produced with skilled directors and video teams. The take away here, for me, is that telling your story in a simple, clear fashion, is an easy win.… Continue reading


Crate Coffee branding preview

By Matt Adams on December 20th, 2012

Just a quick preview of a new brand we recently developed for Crate Coffee. Featuring locally roasted beans with unique blends specific to their markets. We designed the logo to have a rough, painted look, so to finish the brand implementation we used a rubber stamp on the business cards and coffee bags. It is… Continue reading


Inspiration from everything

By Matt Adams on November 20th, 2012

As designers, we like to say inspiration can come from anything. The following video showcases just this. Mine Kafon is a project from Massoud Hassani, a designer who grew up in Kabul. Using childhood toys, he modeled a land mine detonation device. It’s fascinating to see how much like his toy the final result is.… Continue reading


Why should my company blog?

By Matt Adams on October 22nd, 2012

We build WordPress sites here at factor1. We love using it, and love what we can do with it. WordPress is most commonly known for its blogging tools, but has really risen to the top for Content Management Systems (CMS). I recently saw some stats that WordPress now powers 22+ million sites, and 40% of… Continue reading


Email newsletters and you. A true story.

By Matt Adams on August 8th, 2012

So often we all get busy, and our once monthly newsletter goes the way of quarterly, then yearly. It’s okay. Admitting you have done this is the first step to recovery. No judgment from us, we have the same issues. But lets talk about why email newsletters are important, and how you can best manage your newsletters.… Continue reading


5 tips to planning a website that works

By Matt Adams on August 1st, 2012

Planning a website can be a big task. All the content, users, ideas, and don’t forget the SEO and images. Pretend your friend Tom just remodeled his house. An amazing kitchen, knocked out down wall and turned a spare bedroom into space for the master bathroom and closet. Now you see how happy they are,… Continue reading


letting creative flow

By Matt Adams on June 1st, 2012

Just a great example of a big, giant, corporate site, having some fun. Lowes.com has a promotional banner highlighting their new paint calculator. The focus is partially on wasting less. So what better way to highlight that message than show some wasted paint. Dripping down the entire home page.   I applaud their creativity and… Continue reading


Where do I set my user photo?

By Matt Adams on May 14th, 2012

Many of our sites run wordpress. We loooove wordpress around here. But a common question we hear, is where does the users profile photo come from? In comments, author biographies, etc. Easy answer.  We rely on the Gravatar system created by wordpress. Gravatar, or a “Globally Recognized Avatar” is an image connected to your email… Continue reading


Walking the tight line

By Matt Adams on May 8th, 2012

Sometimes we get busy. Sometimes very busy. I can personally attest to this. I’m pretty sure most of March and April flew by me in a blink. Oh I know stuff happened. Projects, birthdays, trips, events, but it’s a blur. Not sure about you, but when I get busy, I focus in. I skip social… Continue reading