Blog - Page 3 of 25 - Factor 1 Studios - A Worry-Free Creative Agency In AZ

Sometimes you need to start over to get it right

By Matt Adams on April 8, 2013

When was the last time you used a company’s mobile app, and their desktop web site side by side and been shocked that the mobile is better? Yesterday I was using the ebay app on my ipad. I have buying and selling for years. Seriously, I think it drives my wife nuts. For years I…

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Sometimes you have cross the line

By Matt Adams on March 12, 2013

Who says public service announcements are limited to actual problems? I give huge props to  The Martin Agency for their Cool Whip ad and for breaking the rules and really making a legit problem blown out of proportion with a PSA. I mean come on, who hasn’t ruined a cake when spreading some icing.

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Good Design is…

By Matt Adams on February 28, 2013

I love reading about designers and what their personal mantras are. Dieter Rams is one of the most influential industrial / product designers in our time. He made Braun a household name in the 50s and 60s by creating simple products that worked well. Design trends that are still being followed and copied today. When asked if he thinks…

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Why you need to host with a reputable server company

By Matt Adams on February 15, 2013

Last week a friend of ours mentioned he was having website issues. As we dug into the conversation, we found out that ‘issues’ actually meant his site had been offline for 4+ months. Yikes!  Now he hosted his site with a friend, who was “working on getting it back up”. But 4 months is too…

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Using great video to promote concepts

By Matt Adams on January 16, 2013

Samsung released a new video promoting its eco-line of washing machines. They used a common modern video style of documentary / user produced look, even though its highly produced with skilled directors and video teams. The take away here, for me, is that telling your story in a simple, clear fashion, is an easy win.…

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Crate Coffee branding preview

By Matt Adams on December 20, 2012

Just a quick preview of a new brand we recently developed for Crate Coffee. Featuring locally roasted beans with unique blends specific to their markets. We designed the logo to have a rough, painted look, so to finish the brand implementation we used a rubber stamp on the business cards and coffee bags. It is…

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Inspiration from everything

By Matt Adams on November 20, 2012

As designers, we like to say inspiration can come from anything. The following video showcases just this. Mine Kafon is a project from Massoud Hassani, a designer who grew up in Kabul. Using childhood toys, he modeled a land mine detonation device. It’s fascinating to see how much like his toy the final result is.…

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Why should my company blog?

By Matt Adams on October 22, 2012

We build WordPress sites here at factor1. We love using it, and love what we can do with it. WordPress is most commonly known for its blogging tools, but has really risen to the top for Content Management Systems (CMS). I recently saw some stats that WordPress now powers 22+ million sites, and 40% of…

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Email newsletters and you. A true story.

By Matt Adams on August 8, 2012

So often we all get busy, and our once monthly newsletter goes the way of quarterly, then yearly. It’s okay. Admitting you have done this is the first step to recovery. No judgment from us, we have the same issues. But lets talk about why email newsletters are important, and how you can best manage your newsletters.…

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5 tips to planning a website that works

By Matt Adams on August 1, 2012

Planning a website can be a big task. All the content, users, ideas, and don’t forget the SEO and images. Pretend your friend Tom just remodeled his house. An amazing kitchen, knocked out down wall and turned a spare bedroom into space for the master bathroom and closet. Now you see how happy they are,…

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