Blog - Page 4 of 25 - Factor 1 Studios - A Worry-Free Creative Agency In AZ

Walking the tight line

By Matt Adams on May 8, 2012

Sometimes we get busy. Sometimes very busy. I can personally attest to this. I’m pretty sure most of March and April flew by me in a blink. Oh I know stuff happened. Projects, birthdays, trips, events, but it’s a blur. Not sure about you, but when I get busy, I focus in. I skip social…

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Fire the committee

By Matt Adams on February 8, 2012

Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker. – Seth Godin. This statement is true in so many aspects. Look at politics, giant companies, churches, and non-profits. The more brilliant people in a room, the more no one can decide a single…

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Sopa & PIPA. A Cause for Concern

By Matt Adams on January 18, 2012

Lets pause today for a copyright, legal rights, and the internet conversation. We are creators of content, hosts of sites, and believers in free speech. So first off, we don’t normally take political sides, and neither bill is specific to one political party. The Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA)…

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The importance of mobile friendy websites

By Matt Adams on December 16, 2011

The internet use on a smart phone may be one of the fastet growing modes of communication and consumption we have ever experienced. The overall adoption rate is growing faster than radio, tv, and the internet experienced. In some countries the internet is really only available on mobile phones, like in sub sahara Africa for…

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Keeping things simple

By Matt Adams on November 29, 2011

Funny thing in life, Simple almost always wins. Myspace was complicated and too many things. Facebook is simple (kind of). Blackberry UI is complicated. iPhone is clear. Constant contact is deep in menus and pages. Campaign monitor is the good kind of shallow. The more I use technology, the more I appreciate simple. I have…

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Creating a Google Plus page for your business

By Matt Adams on November 8, 2011

Time to celebrate! the much anticipated Google+ for your business, place, organization or brand. Signing up is probably 10x easier than facebook ever was. First off, you need to be a google+ user personally. (head here: Once signed up, you may want to find some friends to add to your network, but thats not a…

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Avoiding app attack

By Matt Adams on November 2, 2011

I know this has happened to you, as it has happened to me. You see a tweet, email, or some article highlights a great new tool, service or app for your business. It could be something new for marketing, productivity, accounting, or social media. A pretty logo, a nice splash page, and a killer video.…

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When should you post to facebook & twitter?

By Matt Adams on October 31, 2011

Great Infographic on posting statistics for the best consumer reach.

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Make it fun

By Matt Adams on October 28, 2011

People love fun. How can you take your product or service and have a little fun with it? You dont need to down play the power, seriousness, or delivery of the product itself, but the marketing and messaging can really make it that much easier for people to see you stand out out from the competition.…

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Your business does not need a phone app

By Matt Adams on October 21, 2011

You heard me. Your business does not need a phone app in the apple or android app stores. More than likely. Last week, a client of ours was super excited to tell me all about this new web app they are “creating”. By creating I mean they paid some phone app company a set up…

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