We spend a lot of time working on the right font pairings in our projects. We try not to get super geeky on you, but sometimes we do want to share the process, get your feedback, or just communicate why we did something.
This is a great short animation on the history of type, showing great key points for anyone.
Also a great read is Seth Godin’s Simple typography for non-professionals (who is Seth Godin you ask?)
[fluidvideo src=”//www.youtube.com/embed/wOgIkxAfJsk?rel=0″]
