Using great video to promote concepts
By Matt Adams on January 16, 2013
Samsung released a new video promoting its eco-line of washing machines. They used a common modern video style of documentary / user produced look, even though its highly produced with skilled directors and video teams.
The take away here, for me, is that telling your story in a simple, clear fashion, is an easy win. The video is cute, funny, and minimal. Few words are said, no motion graphics or gimmicky bullets. Simple video, with a splash of creativity. Probably the best washing machine commercial I have ever seen. Is the product more environmentally friendly or better cleaning than the others, who knows, but If my needs for a washer change, I know I’ll likely give samsung more credit than I did before.