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Our thoughts

Okay, real talk, blogging often is hard shit. We care so much about you and your time. We don’t write posts for the sake of writing posts. If we have a passionate topic, you’ll see it here. Otherwise trust we are probably just busy making something great for the citizens of the interwebs.

Email newsletters and you. A true story.

Reading Time: 4 minutes So often we all get busy, and our once monthly newsletter goes the way of quarterly, then yearly. It’s okay. Admitting you have done this is the first step to recovery. No judgment from us, we have the same issues. But lets talk about why email newsletters are important, and how you can best manage your newsletters.…

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Free Marketing Opportunities

Reading Time: 2 minutes Grumpy, scared people miss out on the best marketing opportunities. Down the street from my house is a delicious little bakery; fresh doughnuts, pastries and breads every morning. Across the street from this bustling little place are two nameless businesses and a therapeutic massage clinic. During the busy mornings you can’t find parking in front…

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2 Twitter Truths

Reading Time: < 1 minute There is a lot of debate about the value of Facebook & Twitter. Here are two things that can make them worth some of your time. 1. Follow people, businesses or organizations that matter to you. Identify those who are in your field or in your area of interests. People are watching who you follow.…

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For your customers

Reading Time: < 1 minute It’s really easy to lose sight of WHO your website is for. We all know it is for our customers. In fact, I would argue it is for the people who aren’t our customers yet but who we really want to be our customers. TRUTH is that we are all guilty, us included, of designing…

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Impressions: Firsts

Reading Time: < 1 minute In this hyper-connected era people come to your web page long before they come to your restaurant, your store, your church, your meeting or employ your services. What does your web site say about you? Does it connect with your current followers or is it aimed at reaching people who aren’t yet in your loop…

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Bacon? What's Bacon have to do with Factor 1?

Reading Time: < 1 minute We like to make sweet apps that help you out. So today we made up some Bacon. Wait. What? Bacon? We are excited to publicly launch our new email marketing service called Bacon. Why Bacon you ask? Because Bacon is always good. and it makes everything better. Let’s think about it: Burgers = good; bacon…

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Maricopa Chamber of Commerce

Reading Time: < 1 minute We are super excited to launch this site. It’s the all new site for our local Maricopa Chamber of Commerce. Factor 1 (specifically I, Matt Adams), have been heavily involved with the chamber marketing board for a number of years now. We have aided in the planning, creation, and execution of several programs, events, and…

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Trying too hard

Reading Time: < 1 minute This is what trying too hard looks like. the new terrible chevy volt website So clearly Chevy is trying their hand at social media integration. Lets count up all the “apps” shall we. videos facebook link ohh i can create my chevy account a foum a blog photo feed news polls events twitter tweets and…

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Zune marketing the car lease model

Reading Time: 2 minutes What do you think of the new Microsoft Zune ad? They say it costs $30,000 to fill an ipod. Check it out. Do you believe this doom and gloom story? Are you now thinking that an ipod is a bad idea and you should “rent” your music for $15 a month? Here is my issue.…

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Paying customers to take a product?

Reading Time: < 1 minute Yep. Hyundai is paying people to drive their cars Now I am not really a big fan of these cars. I usually hear about the loans outlasting the car. It can’t feel good to be paying $250 – $350 a month on a car that is falling apart. But is this the new way to…

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