Some thoughts here and there.

Okay, real talk, blogging often is hard shit. We care so much about you and your time. We don’t write posts for the sake of writing posts. If we have a passionate topic, you’ll see it here. Otherwise trust we are probably just busy making something great for the citizens of the interwebs.

 

[ LEADERSHIP ] why should you hire a professional design & marketing company?

Designers & idea people are NOTORIOUS for dreaming and promising far more than they deliver on. 9 times out of 10 you can completely forget about these creatives delivering your product on time. Communication, clear, detailed and consistent, will be missing almost every time. So, why like an addiction, in this era of highly competitive…

By Matt Adams
December 13, 2008

A little bit about Shannon

Hello! I’m Shannon, a web designer with Factor 1. I started here in March of this year and I can’t believe it’s already been 8, going on 9 months! Some of you may already know me from creative calls, emails and a few mentions here on the blog. I do a lot of the creative…

By Matt Adams
November 24, 2008

Do not seek praise. Seek criticism.

We all strive to be better. Better bosses, designers, accountants, marketers, etc. In reading a blog from my friend David in the UK, I learned about Paul Arden. Paul Arden was an amazing advertiser / marketer in the early days of marketing to the masses. The following passage is an exceprt from the book It’s…

By Matt Adams
November 21, 2008

New site launches

Im not always the best at remembering to announce our site launches. Here are three recent sites that turned out great. 1. My Church Columbus 2. West EFC Chris From west EFC said: We were impressed with the final product but we have been more impressed with the GREAT customer service that Factor 1 offered.…

By Matt Adams
November 19, 2008

[ CREATIVITY ] Why should you hire a professional design & web company?

I hate to be the guy to tell you this, but YOUR ideas are getting stale. OK, maybe not all of them, but that is what most people in your office, market place or in your store are probably thinking. Even if you have a creative and interesting idea to help you gain new customers…

By Matt Adams
November 18, 2008

[CREDIBILITY] Why should you hire a professional design & web company?

Is your product or service as bad as your web site? For some of you out there in business or leading a non-profit I certainly hope not. However, chances are really good that your web site is seriously effecting your credibility with the very audience you would most like to reach. Regardless of your end…

By Matt Adams
November 5, 2008

Top 10 things to consider when building a website

In no real order of importance. Who is your audience? location, age groups, demographics, etc. Why are they there? research? purchase? contact? What are your top 5 goals of the site?increase sales, increase awareness, PR. Once its up, who will maintain the content of your site? you, a staff member (if so how?), the web…

By Matt Adams
October 25, 2008

How to make email marketing fun

So yesterday My wife forwarded me a great email she had received from woot.

By Matt Adams
October 23, 2008

the Art of Communication

Last night I was able to attend a local AIGA round table on communication. We had a great discussion about some hurdles we have. Some of the great things discussed were: Stop assuming things Covering all the details Get things in writing Be clear about action items (what you are saying you will do, or…

By Matt Adams
October 14, 2008

New Blog Design – Gary Lamb

We recently were asked to help out a great client on a new blog design. http://www.garylamb.org/ From Gary: Just wanted to give a quick shout out to Matt Adams and the gang at Factor 1 Studios for the new blog look. We’ve been using Factor 1 for a couple of years now and we love…

By Matt Adams
October 7, 2008