listen up

SEO tip. Meta Keywords don't matter

I have been telling this to clients for years. meta keywords don’t effect your search results with google. Content and back links do.
Google has always eluded to the fact that they ignore them, but today google shares a great blog post and video on the subject.

Q: Does Google ever use the “keywords” meta tag in its web search ranking?
A: In a word, no. Google does sell a Google Search Appliance, and that product has the ability to match meta tags, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.

The Full article can be seen here: