customer service or marketing ploy

Last week Hyundai announced its “assurance” program. Stating that if you buy a new hyundai and have a life altering event (job loss, medial illness, bankruptcy, etc), they will let you return the car in the first year. See the full details on hyundai’s site. From the CNN article: With no extra charge to the sticker price,…

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who do you want to be when you grow up?

In one of my favorite small business books: the E-Myth, by Michael Gerber, Gerber discusses IBM. In the 1950’s era of IBM, the executive team dreamt of what IBM would look like in 25 years and how they would operate. From there, they pledged to operate today like that company. The company they dreamed of being…

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