We recently overhauled our site—well, recently is a lie—it’s been on my mind off and on for years. It was hard. We help so many others find their clarity and strategy, but here our site was, the true victim of the shoe cobblers’ children—or however that saying goes.
As we started to really apply our tools, processes, and systems to ourselves, it clicked. You see, I was cutting a corner, winging it, but every draft was just not quite right. Sure, it looked good, but these designs and strategies missed the mark.
Once we really stopped watching where the puck was, and started looking where the puck was heading, it hit us. We had our targets, we had our clarity, and it really did hit like a truck. The site updates, strategy, design and eventually development flowed.
Every now and then you have to slow down and commit to the process. Even as the experts.