Site Launch: Ace Hardware
By Matt Adams on April 8, 2010
This was a really exciting project to work on here at factor1. Ace Hardware Phoenix is a regional site to represent the collective marketing efforts of all Phoenix metro valley stores. A total of just over 50 stores.
The new website features a Do-it-yourself video archive, news, sales & promotions, seasonal tips, and a Google Map™ store locations page. The new site is built on the cutting edge software Expression Engine—which also powers many large government and retail sites around the world. Factor 1 Studios worked with local Ace Hardware Phoenix staff to develop this beautiful, easy to navigate website. Visit the new Ace Hardware Phoenix website at http://www.acehardwarephoenix.com and see more work from Factor 1 Studios at http://www.factor1studios.dev.
The Core design was planned around the focus of our unique location. Phoenix Ace Hardware stores have a different season of marketing than other states. They sell grass seed while other stores in the US sell snow salt. We had to make sure that the visitor knew they were local to Arizona. So We have a cycle of quarterly images to rotate into the background of the site, all with very clear Arizona landscapes.
The home is very short and to the point. We know the audience is not here to shop online, but to find a store, or watch video DIY tips and messages.
The locations page was built using Google Maps API for a dynamic store browsing experience. A user can pan and zoom to a location near them, or select a store from the list to see it pinpointed on the map.
Videos were a must. Ace Hardware Phoenix has several media relationships that keep the content rolling in on a routine basis. We built a system where Ace can simple add a new video, add the YouTube code, notes and any associated files, and our tools would sort them, newest up top, and rolling archives below. This makes management of the videos a breeze.
News operates similar to the videos page. Simply add a new news article title, description and content.