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Pushing the envelope

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Some people say there isn’t anything new to design anymore, we are all just rearranging things that have already been created, slapping on a new label, and calling it our own. That may be true, however I do believe we can certainly push the envelope, change what’s already out there and make a beautiful creation that has never been seen before. Just like each website we create is brand-spanking new, an opportunity to wow a new audience with every new company/church/business. I came across these vodka bottles on The Dieline and I am wowed and impressed.
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Someone decided at some point that vodka bottles are supposed to be made of clear glass, and be tall and cylindrical. Everyone that made a vodka bottle after that point, followed suit. Until 1000 Acres came up with a new idea, something  unique and different. You can do what you’ve always done and seen before, but shouldn’t you expect the same results? Break out, do something different, push the envelope and you might be surprised with how well it’s received.