Funny thing in life, Simple almost always wins.
- Myspace was complicated and too many things. Facebook is simple (kind of).
- Blackberry UI is complicated. iPhone is clear.
- Constant contact is deep in menus and pages. Campaign monitor is the good kind of shallow.
The more I use technology, the more I appreciate simple. I have owned way too many high priced bluetooth headsets. Funny thing is that the simple headphones / mic included with my iphone seems to just plain work, clearly, flawlessly, and without a need to keep a battery charged.
Where can you make simple cuts in your life, service, product and delivery.
P.S. Simple, not dumb, or lacking in core function.