listen up

In case you havent heard, some yahoo made an application for the iPhone, called “the baby shaker app” that uses the motion sensing hardware for the user to shake the phone, to get the baby to stop crying. Disturbing yes. It seems the Media is blasting Apple for allowing the application / game to be sold on its stores. 
Why is it apples fault for some whack job who created an application like this? Isn’t it wrong that people bought it? How is this application any different than a rap song that promotes violence, drugs, killing cops and other illegal activity on the iTunes store? Is this application any different that a retailer selling a video game when the player is to kill someone for points?
Apple has since pulled the application. And I am glad they are trying to keep their store clean, but I still dont see why there is so much blame on Apple for the application. 
Apple’s real issue on their hands: They are being held responsible (even if its just by the media) to sell quality content. No record store, and video game store has been held responsible like this in the past. I mean come on, have you seen grand theft auto games, which award points for driving over people. So Apple, for what ever reason, is supposed to be the morality police when it comes to games they sell for iPhone. 
How to fix it: I guess embrace the fact that the media thinks you are the morality police. But now they need a stricter process for approving applications. We need a human to review all new applications, and follow a rigorous check list to make sure its not a potential PR issue for Apple.
Sure it will slow down the app approval process, and developers will have to wait in some sort of que to be approved. But it should avoid further PR issues.