listen up

So maybe I am an apple geek, or their marketing department knows how to get in my head, but I still find myself wanting (not by any means needing) an iphone. What is it about apple that does it? Its not that the phone is that much better than my Moto q, Maybe its faster, syncs better, and has some cooler toys. But in the end its still a phone.
Once my contract with verizon (which i really like their service) I may toy with the idea of switching more. So I guess right now I am glad I am stuck in a contract and cant be in line for the iphone. Otherwise Apple’s grip on me may have put me in line.
So who is going for the new iphone?
On another note. We all should look at what apple has done here. They made a PDA / music player / phone. Big deal right. Motorola, Samsung, & Blackberry have been doing this for years. Here is the business strategy take away homework: Its HOW apple does it. They set the bar high. They do it better than anyone else.
So sure there are other churches, web designers, widget makers, plumbers in your direct competition. But If you can do the same task as the other guy, but sexier, smoother, faster, more powerful, and your customers will flock to you.