listen up

This is a simple concept, yet I see so many companies fail at this.
Make it easy for customers to move around in your company.
What do I mean by that? When navigating from one part of your site to another, don’t make them log back in. If you ask callers to enter their phone number, find a way for the operator to NOT need to ask for the number again.
There may be more frustrating things in life—sure, but this is such a simple issue that can be fixed. Log in once, and they are in. Ask for their account number once, and they are in.
Connect the dots. Streamline your systems for your customers, and they will thank you for it.