Some thoughts here and there.
Okay, real talk, blogging often is hard shit. We care so much about you and your time. We don’t write posts for the sake of writing posts. If we have a passionate topic, you’ll see it here. Otherwise trust we are probably just busy making something great for the citizens of the interwebs.
I often see communication from companies that think we (consumers) are dumb. Examples. • Circuit City is filing for bankruptcy due to the economic colapse. – The reality is that CC has been failing for the past 5 years. The last 6 months were merly the nail in the coffin. • Microsoft is cutting 5000 jobs because the slow…
One of the great lessons of the man we celebrate today, Martin Luther King Jr., is that change requires action: “One of the great tragedies of life is that men seldom bridge the gulf between practice and profession, between doing and saying.” That tag line on your ad stating that “customer service is the difference”…
In one of my favorite small business books: the E-Myth, by Michael Gerber, Gerber discusses IBM. In the 1950’s era of IBM, the executive team dreamt of what IBM would look like in 25 years and how they would operate. From there, they pledged to operate today like that company. The company they dreamed of being…
We all strive to be better. Better bosses, designers, accountants, marketers, etc. In reading a blog from my friend David in the UK, I learned about Paul Arden. Paul Arden was an amazing advertiser / marketer in the early days of marketing to the masses. The following passage is an exceprt from the book It’s…