best place in the universe

Is New Mexico the best place in the universe? I think thats a stretch. While I have only driven through NM, I dont think I would ever vacation there. Either way, this is one of the best tourism ads i have ever seen. I mean the best. I love the direction, the production and the concept. NM board of tourism either spent good money on this, or someone internally is a genius.
So I must not watch too much TV, because I saw this ad for the first time last week. Apparently it has been out for over a year.
Thoughts? Anyone seen anything better? Or am I easily amused by aliens working in a drab office excited about NM, grabbing a fish taco for lunch?