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Behind the new factor1 site

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So last month we launched the all new factor1 website. Over the last few weeks we have heard tons of praise, comments and questions about the site. I want to share some background to it. Not because I think we are cooler than sliced bread, but because I feel like we did things different, in a good way.
Some background.
There have been 5 or 6 (maybe more) versions of the factor 1 site. Each design was often born out of boredom, disgust, or some need that wasnt being met. And to be honest, most lacked in creativity.
In the past, our methodology was pretty simple. We wanted a clean corporate feeling site, that would appeal to a business owner, non-profit director, church pastor, my mother, your mother, and the dog. We would often use safe images, typical content, and basically end up with something predictably average. Which is terrible considering we expect more input from our clients on their projects.  What hypocrites we where right?
Onto the new site
So we threw it all out, and found some core things to stand by. here they are.

  1. We are fun. I, Matt, am a goofball. We love having fun, laughing and enjoy each others company here at factor1. Our site needed to reflect that.
  2. We are not corporate. Jeans, Flip flops, and helmet hair are the norm for me. I rarely wear slacks. I only wear ties to funerals. Not even weddings (ask Shannon, I didn’t wear one to her’s either, but I did have on a suit). So corporate gibberish text was not us.
  3. We are simple. No, not simple in thinking, just simple in a less is more, be clear, say what you mean kind of way.  Again, our past sites had tons of content that said nothing but corporate speak.
  4. We are easy. No not that way, get your mind out of the gutter. We are easy in the sense that we dont want to over complicate things. Sure some contracts and proposals get long. At the end of the day, we wanted our users to find our site easy to use, read, and find what they need.
  5. We are passionate about what we do here. One of the big reasons factor1 exists, is because we deeply care and love what we do. So passion, excitement, and love needed to show on our site.
  6. While we would love to appeal to everyone, its just not possible. And the truth is that if we have to stretch to appeal to someone, it may be a hard relationship to maintain. So we want to make sure our site attracts people who want to work with a firm like us. If they dont, they dont. Good luck to them.

So our site was born. We went from 30+ pages, to 12. clean, clear and easy to use. And best of all, its way fun. To be 100% honest, this is the first site of our own that I have truly loved. Sad that it took 7 revisions over many years, but i think it took that long to work through the junk.
How can this help you?

  • Find who you really are. Sure goals and projecting who you want you customers to see is a valid point, but dont loose site of who you REALLY are.
  • Break things down to small chunks. Simple goals and bite sized pieces
  • Pick your priorities.
  • Let things simmer. Sometimes good ideas need to cook longer before they are ready.
  • Break the mold. Just because its the norm, doesnt mean its for you.

I’d love to continue this conversation. I think this is a growth and exploring yourself  kind of exercise, that needs to be revisited often.