---
title: "Using great video to promote concepts"
id: "657"
type: "post"
slug: "using-great-video-to-promote-concepts"
published_at: "2013-01-16T16:27:24+00:00"
modified_at: "2013-01-16T16:27:24+00:00"
url: "https://factor1studios.com/using-great-video-to-promote-concepts/"
markdown_url: "https://factor1studios.com/using-great-video-to-promote-concepts.md"
excerpt: "Samsung released a new video promoting its eco-line of washing machines. They used a common modern video style of documentary / user produced look, even though its highly produced with skilled directors and video teams. The take away here, for..."
taxonomy_category:
  - "marketing"
---

# Using great video to promote concepts

#### By Matt Adams January 16, 2013

Samsung released a new video promoting its eco-line of washing machines. They used a common modern video style of documentary / user produced look, even though its highly produced with skilled directors and video teams.  
 The take away here, for me, is that telling your story in a simple, clear fashion, is an easy win. The video is cute, funny, and minimal. Few words are said, no motion graphics or gimmicky bullets. Simple video, with a splash of creativity. Probably the best washing machine commercial I have ever seen. Is the product more environmentally friendly or better cleaning than the others, who knows, but If my needs for a washer change, I know I’ll likely give samsung more credit than I did before.

#### By Matt Adams January 16, 2013