---
title: "names. pick one."
id: "441"
type: "post"
slug: "names-pick-one"
published_at: "2009-09-17T20:46:26+00:00"
modified_at: "2024-11-14T21:35:16+00:00"
url: "https://factor1studios.com/names-pick-one/"
markdown_url: "https://factor1studios.com/names-pick-one.md"
excerpt: "Is it Premium? is it Plus? Ultra? What makes it all 3? Car companies do it too. Employee Plus Plus + pricing. At what point is the ‘one-up-manship’ creating stupid product names? KISS: Keep It Simple Stupid."
taxonomy_category:
  - "marketing"
---

# names. pick one.

#### By Matt Adams September 17, 2009

Is it Premium? is it Plus? Ultra? What makes it all 3?  
 Car companies do it too. Employee Plus Plus + pricing.  
 At what point is the ‘one-up-manship’ creating stupid product names?  
 KISS: Keep It Simple Stupid.

#### By Matt Adams September 17, 2009