---
title: "Marketing in the time of misfortune"
id: "509"
type: "post"
slug: "marketing-in-the-time-of-misfortune"
published_at: "2008-04-04T17:45:40+00:00"
modified_at: "2008-04-04T17:45:40+00:00"
url: "https://factor1studios.com/marketing-in-the-time-of-misfortune/"
markdown_url: "https://factor1studios.com/marketing-in-the-time-of-misfortune.md"
excerpt: "ATA / Aloha Airlines has stopped all flights to and from Hawaii on Thursday. Here is my dilemma. There are ATA passengers stuck on the island with a round trip ATA ticket. The remaining airlines that service Hawaii, have decided..."
taxonomy_category:
  - "marketing"
---

# Marketing in the time of misfortune

#### By Matt Adams April 4, 2008

ATA / Aloha Airlines has stopped all flights to and from Hawaii on Thursday.  
 Here is my dilemma. There are ATA passengers stuck on the island with a round trip ATA ticket. The remaining airlines that service Hawaii, [have decided to take advantage of the situation, and raise their prices.](http://news.aol.com/story/_a/ata-aloha-woes-likely-mean-higher-fares/n20080404003409990007)
  
 What!?!!! In a world where good marketing and PR can make or break a business, why do we have companies continuing to take advantage of a customer. If it were up to me and I owned an airline, I would have flew all ATA customers off the island, for free or dirt cheap. My airline would have been seen as the hero, and I would have received a lot of news buzz for being a nice guy. But thats me I guess.  
 I know this is old school, and yes biblical, but if you as a company can take care of people because you want to, because its the right thing to do, the money wont matter.

#### By Matt Adams April 4, 2008