---
title: "Don't make this list"
id: "712"
type: "post"
slug: "dont-make-this-list"
published_at: "2009-01-15T18:48:51+00:00"
modified_at: "2009-01-15T18:48:51+00:00"
url: "https://factor1studios.com/dont-make-this-list/"
markdown_url: "https://factor1studios.com/dont-make-this-list.md"
excerpt: "Often I enjoy looking at my past work. No, not as a self-aware, look how great that came out, thing. The complete opposite. “Look how terrible that idea was”, or maybe a “What was I thinking?” thought. Looking back on..."
taxonomy_category:
  - "business|marketing"
---

# Don't make this list

#### By Matt Adams January 15, 2009

Often I enjoy looking at my past work. No, not as a self-aware, look how great that came out, thing. The complete opposite. “Look how terrible that idea was”, or maybe a “What was I thinking?” thought. Looking back on history is great. Its good to know where you came from, to know where you should be going.   
 [Here are some “terrible” ads from the early days of modern advertising](http://www.2spare.com/item_92595.aspx)
. Sure its easy to look at these in shock and wonder what were they thinking. The harder thought is “What am I doing today, that I will look back on it 15 years and wish my name wasn’t on it?”.   
 My favorites:

#### By Matt Adams January 15, 2009