---
title: "customer service or marketing ploy"
id: "706"
type: "post"
slug: "customer-service-or-marketing-ploy"
published_at: "2009-01-05T20:33:43+00:00"
modified_at: "2009-01-05T20:33:43+00:00"
url: "https://factor1studios.com/customer-service-or-marketing-ploy/"
markdown_url: "https://factor1studios.com/customer-service-or-marketing-ploy.md"
excerpt: "Last week Hyundai announced its “assurance” program. Stating that if you buy a new hyundai and have a life altering event (job loss, medial illness, bankruptcy, etc), they will let you return the car in the first year. See the..."
taxonomy_category:
  - "business|marketing"
---

# customer service or marketing ploy

#### By Matt Adams January 5, 2009

Last week Hyundai announced its [“assurance” program](http://hyundaiassurance.walkawayusa.com/)
. Stating that if you buy a new hyundai and have a life altering event (job loss, medial illness, bankruptcy, etc), they will let you return the car in the first year. [See the full details on hyundai’s site.](http://hyundaiassurance.walkawayusa.com/)
  
 From the [CNN article](http://cnnwire.blogs.cnn.com/2009/01/05/laid-off-hyundai-will-take-your-car-back/)
:

> With no extra charge to the sticker price, the program pays the
>  difference between the car’s trade-in value at the time the owner files a
>  claim, and any remaining balance on the loan up to a maximum of $7,500.

Sounds like a pretty solid program to me. But I cant decide. Is this a company who truly cares about its customers? Or is this just a great marketing ploy to insure confidence in potential buyers?  
 What do you think?

#### By Matt Adams January 5, 2009