The internet use on a smart phone may be one of the fastet growing modes of communication and consumption we have ever experienced. The overall adoption rate is growing faster than radio, tv, and the internet experienced. In some countries the internet is really only available on mobile phones, like in sub sahara Africa for example.
Here at factor1, we have the strong opinion that there is no difference between mobile web and what you get on your computer. There is only one internet, just different ways to view it.
So all sites we build are mobile friendly at a minimum. And often we build more advanced sites that are responsive to the screen size and displays the content as best possible for the size of the device.
Some fun mobile facts to think about.
- 39% of people use mobile phones while using the bathroom
- 33% of people use mobile phones while watching television
- 87% of people use mobile phones while on the go
- 400% increase in mobile phone use over 2011
Based on the below InfoGraphic, What can you do to connect with people via their mobile devices? What does your company do to reach people via smartphones?
Graphic via http://visual.ly/