Before we began, $60 per month seemed a little steep for a 6 year old’s karate lessons. My wife took him to the first few sessions and came back with such glowing reports about the instructor that I had to go check it out for myself. Turns out the dude is very good… and not just at the butt kicking part. He smiles with the kids, learns people’s real names, places jokes in the middle of sessions for the parents, stays firm but friendly and gently employs an “evil pickle'” (a padded green baton) to test the children on their acquired techniques. It isn’t easy to maintain the attention, interest and respect of both 6yr. olds and also adults all while delivering REALLY good karate instruction.
There are defects in his business model to be sure but, I was reminded how personal, high quality and friendly leadership goes a really long way when setting value. Once I experienced the karate lessons I was happy to only be paying $60/mo.
*** Oh, and just so you don’t write this guy off as a fun, groovy kid teacher, I want to mention that his dojo wall is line with his world class accomplishments and articles from every major media source highlighting his personal accomplishments.
[Ryan writes on leadership development at www.RedBikeLeader.com]