I hate to be the guy to tell you this, but YOUR ideas are getting stale.
OK, maybe not all of them, but that is what most people in your office, market place or in your store are probably thinking. Even if you have a creative and interesting idea to help you gain new customers or have greater impact in communicating your message, the likelihood is slim that you have the time or the creative resources to pull it off. YOU are all alone on this front. There is a reason that vibrant, compelling and creative movies are the result of teams. Sure, there is a mad genius or two with a vision, BUT it takes a team to hone and harness that full potential of a great creative idea.
So, I ask you this very important question…
WHO is on your creative marketing team?
Who are the people sitting around the table that want to throw random ideas out, laugh, think, research and dream about what your organization could be? Who are the mad, sick, talented and fresh artists that are developing your designs, web site, ads and essence of your product or message? Are you communicating precisely and in such a way that it captures the most important seconds of your audience’s attention and imagination?
Your potential in the market place or in the non-profit sector is limited by the team you have surrounded yourself with to “get the message out”. If you are doing it by yourself, I will be the one to tell you that you are in serious trouble. So, the challenge is, why haven’t you engaged more people beyond yourself yet? Where have you gone looking for creatives that ‘get’ your industry and also ‘get’ the power of creative messaging? Go on, get started. Find them. Start here. Ask around. Risk investing a little time and a little cash in getting the product or message that you believe in out to the people who really need or want it.