More is better, or at least that is what we are told. We are also told there is no such thing as bad press. That simply isn’t true when it comes to social media. Your business could be in danger of just being a part of the noise. So how do you know when social media is wrong for your business?
Social media is wrong for your business when:
Your website is stale.
Don’t rush to be online with twitter or Facebook when your website isn’t up to date or a hub for all of the essential things that people really need to know or would want to know about your business. Social media can very easily distract you from being excellent at the core aspects of your marketing plan because it has a way of sucking up so much important time every day. Do the basics first, then focus on additional online conversations and arenas.
The conversation stops suddenly.
Often times social media for companies seems like speed dating. Well intentioned people rush into a conversation and then get distracted and quickly move on to something else. Cultivating a respected voice or dialogue on your area of business will take time. Don’t jump in if it’s just going to be a Friday night fling, because it will harder the second time around for you to get people interested if you drop the ball on the first go around.
There isn’t a reason for people to keep coming back.
What you do or what you sell is always more interesting to you than it is to us. So ask yourself the hard question, “why would people continue to pay attention to what my business has to say?” Are your going to offer regular FREE advice in your area of expertise? Coupons? Great deals? Irreplaceable insights? Profound teachings? You need to be incredibly unique or niche for us to stay engaged.
Bottom Line: Social Media isn’t for everyone and most who attempt it fail miserably. Truth is that google is still the #1 place that people go when looking for goods or services that they need or want. So evaluate first, how are your doing with your website and your local marketing plans?