You are free!
So avoid the trap of feeling like you need to be just like everyone else when it comes to your website, social media persona and your online marketing. You do not need to be a slave to formulas. You don’t have to have everyone “like you on Facebook”. Heck, it might not even make sense for you to tweet, and you definitely don’t have to be the flavor of the week on Pinterest.
America was built on rugged individualism, strong personalities and a fierce independence. These virtues work online too!
Happy 4th of July!