What do you do?
It’s a typical and common question. At a dinner party you can boil it down quickly to a sentence can’t you? So why not on the web and with your marketing materials? The web is chatter, chatter, chatter, chatter and it is becoming quite exhausting trying to sift through it all.
Be straight forward.
Have a sense of style and humor.
Make it easy for a customer to find your pricing, your products and your professional qualifications.
Sure, there is so much more that you could say about you, your history, your family legacy, the superiority of your product, etc. etc. etc. … no one is taking the time. Give us the basics, try to make it easy and possibly even passingly interesting. That’s is all of the most critical information for your website.