Add value before all else

Dont get me wrong, I’ll be the first to look at a new idea and ask if we can make money from it. Where are the expenses, and where is the profit. But I need to remind myself and others often, to have value first. Try not to become a person of success but a…

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Site Launch: Ace Hardware

This was a really exciting project to work on here at factor1. Ace Hardware Phoenix is a regional site to represent the collective marketing efforts of all Phoenix metro valley stores. A total of just over 50 stores. The new website features a Do-it-yourself video archive, news, sales & promotions, seasonal tips, and a Google…

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Your product is boring

Thereā€”I said it. Your product or service is boring. Most are. You are a business coach, home inspector, retailer, printer; the list goes on. Very few people in any industry make it out of the boring box, and into the fun, exciting, interesting box. I’m not talking just in marketing, although that’s an easy place…

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